I'd like to address your "No Gimmicks" advertising campaign.
I should however disclaim that your business has been successful, for many, many decades. You are clearly a powerful businessman.
However, I feel literally insulted when your "No Gimmicks" commercials run.
The word gimmick has a few meanings, but I assume the one you are referring to is:
-An innovative stratagem or scheme employed especially to promote a project.
A jingle is a gimmick. A clay-mation version of yourself is a gimmick. Free cookies at your stores is a gimmick.
Therefore, a clay-mation Bob singing a jingle about free cookies would be, what I would call, a Triple-Inverted-Gimmick.
These jingles, cookies and clay-mated Bobs have all led to the growth of your business. That's cool.
Please don't look me in the eye and tell me it's not a Gimmick. Accept that one facet of your success can be attributed to the use of gimmicky adverts. It doesn't make you less successful.
-Joe
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