Advertising, Baseball, Insurance and the Elderly

Cross Insurance is the official insurance broker of the 2014 Boston Red Sox,

their advertisements on the radio broadcast of games are unavoidable.

At one point the narrator says,

"...and my ninety seven year old father drives himself to the office every morning, and works a full day."

which hits me, on a couple of levels.

Personally, Alzheimer's disease has a history of ravaging the brains of my family, so I find the idea of a competent ninety seven year old man downright inspiring.

Despite the heartwarming connection, from a business perspective... I have qualms.

This ad makes me think about a 97 year old man driving.  Is the narrator ok with this?  It's his dad, after all.  That is a tough place for a family to be.  I do not imagine I could ever ask my father to give up his license. A sad, horrible theoretical situation I could have lived without, and I ultimately blame Cross Insurance for having to ponder it at all.

I understand the argument that perhaps all this uneasy shit is supposed to fear monger me into buying insurance.  Maybe the 97 year old man is not real, nothing more than a gimmick.

And if he is Real, although I've admitted he's probably a wonderful and inspirational man, I frankly do not want him working on my claim.  This idea does not instill confidence in your business.

Deodor:can't2: Solution

My cousin Lauren read Deodor:can't part 1
and kindly offered a small tub of homemade deodorant,
complete with a recipe so I can make future batches on my own.

(Lauren attributes the recipe to the website CrunchyBetty.com)

I have been using the stuff for over a month,
and I love it.
A little dab will do ya,
and in terms of full disclosure,
it is yet to be determined,
how it stacks up against the summer heat.

Betty & Lauren's Homemade Deodorant*
*to be replaced with catchy name later

5 tbsp coconut oil

3 tbsp almond oil (can infuse with chamomile or calendula if you want I don't because I'm lazy)

1/4 cup + 2 tbsp baking soda

1/4 cup + 2 tbsp arrowroot powder (baking aisle -bob's red mill. Or health food store)

Essential oil- 20 or so drops (lavender, rosemary, tea tree oil all have antibacterial properties. I use what I have on hand and like.)  

More disclosure,

I'm assuming we just mix those things up.

Our little container has lasted us Months,

but I will keep you posted,

when I try to make the stuff.